"Sustainability is a trend that will remain forever in our way of life."
The question of "Will we be able to enjoy our current food and environment for the next generation?" is changing our dining landscape.
To open one's purse to 'vegetable meat' instead of meat and drink 'vegetable milk' made from beans or almonds instead of milk. Small worries and changes are piling up, and the eyes of consumers and the food industry are gradually heading for the "future." The "sustainability" value of sustainability has emerged in the food industry because the risks of climate change and environmental destruction due to food production and consumption are reaching the Maginot Line.
"Currently, consumers' perception of sustainability is facing a real turning point around the world," said Paolo Brai, founder and director of the World Sustainability Organization. "Consumers are showing more willingness to pay for brands that are concerned about the environment."
In fact, according to a survey by market researcher Nielsen, the price of sustainable products has been steadily growing from 45 percent in 2011 to 55 percent in 2015. As of 2017, 48 percent of U.S. consumers said they would prioritize food that reduces environmental impact.
Paolo Bray, founder of the World Sustainability Organization
Sustainability is not just about eating. "Sustainability is a magic spell that can be applied to so many things and concepts," said Paolo Bray, director of the movie.
"The next generation hopes to live in harmony with the Earth. We hope to eat sustainable food, wear sustainable clothes, drive sustainable cars, and take vacations at sustainable resorts." These life forms don't remain hopeful. Director Paolo Bray emphasized in an interview with this paper, "That future is already beginning."
The World Sustainability Organization (WSO), an international NGO founded in 2008, began its Korean campaign in June. WSO operates Friend of the Sea and Friend of the Earth, which certifies seafood and agricultural products for sustainable practice. Already, more than 1,000 corporate products from 70 countries have been certified as FOS and FOE.
The World Sustainable Organization (WSO), an international NGO founded in 2008, operates Friend of the Sea and Friend of the Earth, which certifies seafood and agricultural products for sustainable practice. [Provided by World Sustainability Organization]
FOS mainly certifies products produced from tuna, as well as marine products such as mussels, anchovies, mackerel, shrimp and salmon. The FOE certification gives certification to numerous foods from the ground, including coffee, wine, oil, quinoa, coconut, tomatoes and eggs. There are also various countries that are certified by the WSO. It includes countries from all continents, including the United States, Italy, Spain, Switzerland, Norway, Peru, Ecuador, the Philippines and Oceania.
The WSO's certification of sustainability is stricter and more demanding than the existing certification system. Paolo Brai stressed that "friends of the sea or friends of the earth should ensure continued availability for future generations and maintain a level that does not over-patch natural resources." It also makes it clear that the rights of workers involved in production should be guaranteed. This is because consumers want the products they purchase to be produced in a way that respects the environment, animal welfare and workers.
[Provided by World Sustainability Organization]
This trend around the world is also taking place in Korea. "Korean consumers' interest in the impact of food on the environment will grow rapidly in the next 10 years," said Paolo Bray, director of the agency. This is also why the WSO has launched a full-fledged campaign in Korea.
"Korea is one of the most advanced Asian and major economic markets, and its lifestyle is international. There's a growing awareness of the environment. In terms of consumer awareness, certifications like FOS and FOE have a very strong growth potential in Korea." WSO expects at least 10 companies to participate in Korea by 2030.
[Provided by World Sustainability Organization]
Despite the drastic change, the perception of "sustainability" is not closely related because predictions about future environmental problems and food problems are too abstract and extreme. "We think of catastrophic predictions as enjoying disaster movies in theaters," Paolo Bray said. "Now we have to pay attention to more specific issues."
"Sustainability is a fateful trend that will remain forever as part of our way of life. Careful selection of food and products based on sustainable and responsible standards will help mankind make a U-turn on its relationship with nature. It's not just a stock of exploitable resources, it's about respecting and protecting nature. We will also begin to treat our future generations in a manner that guarantees that nature will continue to exist in the future."
To open one's purse to 'vegetable meat' instead of meat and drink 'vegetable milk' made from beans or almonds instead of milk. Small worries and changes are piling up, and the eyes of consumers and the food industry are gradually heading for the "future." The "sustainability" value of sustainability has emerged in the food industry because the risks of climate change and environmental destruction due to food production and consumption are reaching the Maginot Line.
"Currently, consumers' perception of sustainability is facing a real turning point around the world," said Paolo Brai, founder and director of the World Sustainability Organization. "Consumers are showing more willingness to pay for brands that are concerned about the environment."
In fact, according to a survey by market researcher Nielsen, the price of sustainable products has been steadily growing from 45 percent in 2011 to 55 percent in 2015. As of 2017, 48 percent of U.S. consumers said they would prioritize food that reduces environmental impact.
Paolo Bray, founder of the World Sustainability Organization
Sustainability is not just about eating. "Sustainability is a magic spell that can be applied to so many things and concepts," said Paolo Bray, director of the movie.
"The next generation hopes to live in harmony with the Earth. We hope to eat sustainable food, wear sustainable clothes, drive sustainable cars, and take vacations at sustainable resorts." These life forms don't remain hopeful. Director Paolo Bray emphasized in an interview with this paper, "That future is already beginning."
The World Sustainability Organization (WSO), an international NGO founded in 2008, began its Korean campaign in June. WSO operates Friend of the Sea and Friend of the Earth, which certifies seafood and agricultural products for sustainable practice. Already, more than 1,000 corporate products from 70 countries have been certified as FOS and FOE.
The World Sustainable Organization (WSO), an international NGO founded in 2008, operates Friend of the Sea and Friend of the Earth, which certifies seafood and agricultural products for sustainable practice. [Provided by World Sustainability Organization]
FOS mainly certifies products produced from tuna, as well as marine products such as mussels, anchovies, mackerel, shrimp and salmon. The FOE certification gives certification to numerous foods from the ground, including coffee, wine, oil, quinoa, coconut, tomatoes and eggs. There are also various countries that are certified by the WSO. It includes countries from all continents, including the United States, Italy, Spain, Switzerland, Norway, Peru, Ecuador, the Philippines and Oceania.
The WSO's certification of sustainability is stricter and more demanding than the existing certification system. Paolo Brai stressed that "friends of the sea or friends of the earth should ensure continued availability for future generations and maintain a level that does not over-patch natural resources." It also makes it clear that the rights of workers involved in production should be guaranteed. This is because consumers want the products they purchase to be produced in a way that respects the environment, animal welfare and workers.
[Provided by World Sustainability Organization]
This trend around the world is also taking place in Korea. "Korean consumers' interest in the impact of food on the environment will grow rapidly in the next 10 years," said Paolo Bray, director of the agency. This is also why the WSO has launched a full-fledged campaign in Korea.
"Korea is one of the most advanced Asian and major economic markets, and its lifestyle is international. There's a growing awareness of the environment. In terms of consumer awareness, certifications like FOS and FOE have a very strong growth potential in Korea." WSO expects at least 10 companies to participate in Korea by 2030.
[Provided by World Sustainability Organization]
Despite the drastic change, the perception of "sustainability" is not closely related because predictions about future environmental problems and food problems are too abstract and extreme. "We think of catastrophic predictions as enjoying disaster movies in theaters," Paolo Bray said. "Now we have to pay attention to more specific issues."
"Sustainability is a fateful trend that will remain forever as part of our way of life. Careful selection of food and products based on sustainable and responsible standards will help mankind make a U-turn on its relationship with nature. It's not just a stock of exploitable resources, it's about respecting and protecting nature. We will also begin to treat our future generations in a manner that guarantees that nature will continue to exist in the future."
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