Black carbon footprint, "Boom" on label...a challenge for the British firm Quan.

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 What are the "carbon footprint" of tomato pasta and beef soup we had for lunch? It's very difficult to measure the carbon footprint I leave in a day. Then, what if there are carbon footprint marks on the label when purchasing a product?


Quant, a British food company, said recently that packaging labeling will begin in June, highlighting the carbon footprint of individual products. On the online site, the company will display carbon emission data for best-selling products starting this week. The launch of labeling for the entire product line is expected to be completed by next year. On TV, the ad continues with the title "Step in the Right Direction." The campaign is part of Quang's biggest annual marketing investment, with an investment of 파운드15 million (about KRW 22.6 billion) planned for this year.


British Quorn Products with Carbon Footprint Data Labeled
"The release of the carbon footprint will help consumers choose sustainability to cope with climate change," said Alex Glen, a marketing manager at Quanta. It is explained that the carbon footprint data accurately shows the impact of purchased food on the environment, thus raising the awareness of the climate crisis. In fact, food purchases have a profound effect on environmental protection. According to the "Pore and Nemeck" paper published in the journal Science in 2018, 26 percent of global greenhouse gas emissions stem from food production, with animal product production accounting for 58 percent of gas emissions.

　


"Now is the time for consumers to focus on food choices and climate change," Glenn said. Other food and beverage brands should also provide information on carbon footprint so that consumers can compare their products, he added.


Most consumers, meanwhile, are not only unaware of the exact figures for food carbon footprint, but are also "exaggerating" carbon footprint. According to the 2018 international academic paper "Nature Climate Change," the results of the experiment showed that the food estimate expected by consumers was far from the actual greenhouse gas emission figure. "People say that there won't be much difference if you ask them to guess the difference between the effects of beef and vegetables on greenhouse gases, but beef soup makes about 10 times more greenhouse gases than vegetable soup," the researchers said.

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